The “good” is not simple, requires work and effort, create useful and relevant content for users, define critical words or phrases, lift the chest and review how things are going around, and tune it to be chingona. You also have to build relationships within, towards other pages and other pages back to yours (link building), generate traffic, reputation management on the Internet and there we stop for the moment.
Naturally this does not happen overnight, for us, it is a process in which we work at least three months to achieve results.
The “bad” form known as “black hat SEO” is about creating pages solely for the purpose of page indexing robots finding them using chapusera tricks and search engine weaknesses. -How can this be bad? -. Simple, search engines are companies that offer that, search services. They as entrepreneurs apparently want to give an excellent service and that the results they provide are always relevant for the users.
Search engine optimization or as it is known by its acronym in English SEO (Search Engine Optimization) is the process of improving the visibility and natural and organic positioning of a site in search engines such as Yahoo, Bing and apparently the God of the Internet: Google.